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| Brand: |
SONY SET MAX |
| Objectives: |
Sony's campaigns were mainly to create awareness among the T.V. viewers about the launch of a new property/ premier of Blockbusters |
| Strategy: |
To identify target markets i.e Hindi Speaking Belt |
| Solution: |
Sony identified selected markets mainly in the West & North Markets ( TRP states) & ran a campaign concurrently with TV promos. This helped give the viewers better recall since these Ads were published two or three hours before the release of the program, which ensured that more people viewed the program. Among the programs promoted were the launch of 'Gateway' and its final episode on 'Pix', Premier of movie 'Chak de' & 'Series of AB Tak Bachan' on 'Max', and the property launch of 'Sujata' amongst others. |
| Campaign: |
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