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| Back |
| Brand: |
HUL PURE-IT |
| Objectives: |
To create generate leads for their product |
| Strategy: |
Since the product was targeted on women's we choose female skewed channels to run its activity. |
| Solution: |
HUL's Pure-it did a lead campaign with us, wherein the activity was run on female skewed channels like Home / Beauty Tips / Health etc. The communication ran as an teaser asking people to sms 'Pure-it', to get complete details on the offering. All respondent got series of messages from Pure-it on the competitive advantages of the product vis-a-vis other competitor & this ensured that these respondents were informed lot when the call center called them, ensuring easier conversion. |
| Campaign: |
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