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| Back |
| Brand: |
COLGATE MAXFRESH |
| Objectives: |
Colgates objective was to engage youth with its new product 'Colgate MaxFresh ASAR' |
| Strategy: |
Colgate identified & focussed its activity on youth followed channels like Love/Jokes/Prem |
| Solution: |
Colgate ran teasers on identified channels asking subscribers to sms ASAR to get tips on 'Dating & Love'. All the respondents got 10 Tips from Colgate, wherein Colgate subtly has integrated the USP of 'MaxFresh Asar' & attained a high level of engagement. The activity was done in Metros & they got a massive response from the youth |
| Campaign: |
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