GSMA at their Global Awards Ceremony held in Barcelona, 2008, selected Netcore's MyToday platform as one of the few select winners in the "True Mobile Start-ups" category.
MyToday Dailies is a FREE, Direct-to-Consumer Subscription service which puts the user in control by giving user the option of opting in to the fascinating services by MyToday dailies. This unique service has grown to a formidable audience strength of close to 4mn unique users, making MyToday the largest sender of SMS in India, accounting for 4% of India's SMS traffic. MyToday delivers over 350 million SMS each month for over 11 million subscriptions across 50 channels.
What's interesting is the audience has grown in a span of just over a year through sheer word of mouth, thanks not just to the unique service but likeability of informative content provided round the clock, making MyToday dailies into a habit with timed delivery. For the advertiser,MyToday provides the only mass scale permission based platform on Mobile by a non-telecom service provider.Over past year more than 120+ advertisers and 100+ enterprise customers have experienced successful campaigns on the MyToday platform.
Media on Mobile
MyToday offers a profiled subscriber base of 3.7+ million Indian users - who are spread across the length & breadth of India and across ALL telecom operators
The average user age is 25 yrs
SMS is the ideal communication platform for this audience - 75% of the subscribers read every message that is sent
MyToday can be effectively used as a direct to consumer advertising vehicle - we deliver content on the same platform on which we seek the response
This is unlike TV, print/ hoardings - where the communication is made for further interaction through alternate media like phone/sms/email
MyToday reaches out to users spread across all telecom operators - with penetration in urban centers as well as tier-1 and tier-2 centers
Advertiser Advantage using MyToday platform:
Targeting:
The channel the user subscribes to ascertains hers social and demographic profile.
State/Circle level geographical precision.
Find a link between the content and the ad thus making the ads informative and useful to the user.
User in control:
The user chooses whichever channel he/she wants.
User is free to opt out at any time.
Spam Free:
Since the SMS are sent with the expressed permission of the subscribers the read rate, ad recall and ad response is high, an attribute unique to MyToday being the only Opt-in service in the space.
Mobile savvy and English Literate Users
How a User starts a service on MyToday.
To start a MyToday service, sms START<Keyword> <Your_City> to 09845298452
E.g. START NEWS MUMBAI to 09845298452
You can get updates on the following Keywords
Live
General
Sun signs
Entertainment
Regional
News
Sensex
Cricket
Biz
Money
Tech
Manager
Bible
Gita
Kalnirnay
Quiz
Quotes
Word
Beautycare
Home
Travel
Career
Health
WeSpeak
Aries
Taurus
Gemini
Cancer
Leo
Virgo
Libra
Scorpio
Sagittarius
Capricorn
Aquarius
Pisces
CelebTalk
HindiMov
EngMov
Bollywood
Jokes
Love
BuzzinMum
BuzzinDel
BuzzinBlr
Chennai
Hinews
Knnews
Mlnews
Tanews
Telnews
Himovies
Knmovies
Mlmovies
Tamovies
Telmovies
Tamovnews
Mlmovnews
Kamovnews
Tlmovnews
For START/STOP sms, charges applicable are as per your operator plans
MyToday Dailies is a FREE, Direct-to-Consumer Subscription service which puts the user in control by giving user the option of opting in to the fascinating services by MyToday dailies. This unique service has grown to a formidable audience strength of close to 4mn unique users, making MyToday the largest sender of SMS in India, accounting for 4% of India's SMS traffic. MyToday delivers over 350 million SMS each month for over 11 million subscriptions across 50 channels.
